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Visual & Digital Designer

+ Webflow Developer

About

I tell brands stories in creative ways,  working across visual, digital design and Webflow development. All creative outcomes are all under pined with a brand and UX strategy.

Working in some of the top London agencies, with incredible brands ranging from luxury to startups, has given me a wealth of experience at where the intersection of brand and digital meet.

More info +

Tate X Holition - Data Visitations

Visual strategy, Graphic Design & Video Editing

Brief

Tate wanted a digital Instalation for a wall in the Tanks for the November Tate late 2019. They wanted the work to fit in to the theme of the Tate late with was around Nam June Pake.

This project was between Holition & Tate Modern, as a project for the Holition summer internship 2019.

Goals

1. Explored visual language and the use of different metaphors to communicate a powerful story that is both relevant and beautiful.

Challenges

1. To visualise Life at the Tate
2. Pushing how far a Data Visualisations could go to represent art.

Deliveraies of project

Visual Strategy
3D Animation
Graphic Design
Asset Build

Solution

The Tate Ecosystem presents a microcosm of life at the Tate, both online and in the galleries. Inspired by diverse patterns and structures of natural ecosystems, two visual narratives were created to highlight the interactions within the Tate, one of the world's leading hubs of international modern and contemporary art.

1.  Physical space Data Visulisation

The first data visualisation focuses on the physical space of the Tate. Similar to the beautiful flow and movement of natural ecosystems, data was sourced to measure the movement of people within its six entry points. Each strand of the visualisation represented 10 people while the width of each cluster represented the flux of people entering the building over time.

2.  Online space Data Visulisation

The second visualisation harnessed online data to communicate the global engagement that the Tate attracts. Using an artistic narrative, a combination of flowers were used as the second metaphor. Each flower within the visualisation represented a month (1 petal = 1 day) of online activity within the Tate. The length of each petal was used to communicate the number of social media impressions received by the Tate per day, while the length of the leaves represented the total monthly social engagement. Finally, the amount of bulbs within each flower was also used to represent the social media reach of the Tate within a month.

Tate x Holition - Summer internship video edit

Project Completed at Holition:

- Creative Direction / Tommy Howard, Miguel Ceballos,
- Data Vis / Miguel Ceballos, Lorenzo CCo
- UX, Copy & Marketing Strategy / Jonathan Chippindale, Ana Maria Moutinho, Yasmeen Ayyashi,
- Producer / Carmen Lambrianos
- Summer Holition Interns

London
10.45pm